This is just warning.:
Keep the add to the minimum if you can't stop using them totally.
I am saying this out of experience. I have seen many communities fall just because they has ads on the site and people of the community found it annoying. Ads are not good for publicity. We have to be independent. I understand that there is some higher power who is managing your tax (sorry didn't get what you were trying to convey), but as much as i know, whatever you say, all this finally comes down to money.
We just have to observe how canonical manage their money to know that good publicity, great software and strong community are the only factor (just for the sake of writing) that control the money flow and help evade ads. We can always find ways to do the desired, we just have to look in the right direction.
I
will spend the next few days devising some techniques to gain publicity, the software already has elements of greatness and community can only be attracted to stay by certain methods which i will discuss in other post.
Heed the warning, or the community may disintegrate ( at least all the regulars ).
P.S.:
This is an example of ads making the community weak. This community was very famous and active but after its new owners started giving importance to ads, all the regulars left, but not without letting everybody know that how annoyed and angry they were with the ads. I hope that Daimonin is not heading that way.